d program is the No.1 sensitive skincare brand in Japan for 15 years and has been developed with more than 50 years of sensitive skin research in the Shiseido Laboratories. Each product is developed with hypoallergenic formulation, manufactured with the highest purification and Japan’s golden standards of gentleness, designed for sensitive skin users.

d program refers to delicate skincare program and we aim to empower sensitive skin consumers to be confident and happy in their skin by providing solutions to the evolving environmental crisis and lifestyles that causes skin to get sensitive easily, rough, dry and itchy suddenly.