Under Shiseido, d program is developed to continuously tailor suitable skincare solutions to tackle these sensitive skin problems. While these solutions are important, d program also believes that there are underlying fundamental causes of sensitive skin.
Upon researching, Shiseido had focused its research on microbiomes that reside on our skin. Among these microbiomes, Shiseido specifically selected and focused deeper on “Beauty microbiome”, which was observed to help maintain skin health.
There are 1000* types of microbiome on our skin. Among these, one representative Beauty microbiome, Staphylococcus epidermidis exists.
Beauty microbiome plays a key role in maintaining skin beauty and can vary in different types and numbers, depending on where they reside.
As each individual is unique, the profile of Beauty microbiome also differs, just like our fingerprints.
“Staphylococcus epidermidis”, which is the representative of Beauty microbiome, produces glycerin and fatty acids, which play active roles in the natural skincare function. Glycerin helps to keep skin moisturised while fatty acids help to maintain the skin pH level to balance skin microbiome. In other words, this helps to produce a natural moisturising layer on the skin. It also enhances skin resilience as it plays a key role to strengthen skin’s barrier function.
As each individual is unique, the profile of Beauty microbiome also differs, just like our fingerprints.
Beauty microbiome have also been found to enhance the barrier function from two main approaches.
Shiseido examined the skin microbiome on the skin of healthy Japanese women (ages 20-69).
When comparing between sensitive and normal skin, it has been discovered that the ratio of Staphylococcus epidermidis, a representative of beauty microbiome was lower for sensitive skin.
Does sensitive skin have a low ratio of Beauty microbiome?
Compared to normal skin, it was found that sensitive skin had fewer Beauty microbiome. This could indicate that skin may not be at its optimum condition.
It became clear that it is important to increase Beauty microbiome in order to bring delicate skin closer to beautiful skin.
Correlation between the amount of moisture and the ratio of Staphylococcus epidermidis in indigenous bacteria on the cheeks of 41 women in their 20s and 30s.
Correlation between the cheeks' reddishness and the ratio of Staphylococcus epidermidis in indigenous bacteria on the cheeks of 36 women in their 20s through early 40s.
Shiseido research has revealed that skin with less proportion of Beauty microbiome has lower moisture retention and tendency of redness appearance. On the contrary, skin with a higher ratio of Beauty microbiome has better moisture retention and a healthy skin appearance.
In summary, the role of Beauty microbiome is very important for sensitive skin.
Sensitive skin requires Beauty microbiome. Inspired by this discovery, d program developed a new skincare series that is formulated with Yeast Extract Complex to increase Beauty microbiome, ideal for those with sensitive skin problems.
Rebalances skin hydration and oil production to prevent visible and clogged pores.
90%* of women agreed that this range reduced and minimised the appearance of pores in 14 days.
Contains Balance Care Complex (a combination of Tranexamic Acid, Theanine and Glycerin) which
Helps treat and prevent new acne while reducing scarring without drying skin.
87%* of women agreed that this line relieved and reduced recurring acne in 14 days.
Contains Acne Care Complex (a combination of Tranexamic Acid and Winter Begonia Extract) which
Improves severe dryness and dehydration by providing ample moisturisation.
96%* of women agreed that this line improved severe dryness, dehydration and flaking in 14 days.
Contains Moist Care Complex (a combination of Tranexamic Acid, Hyaluronic Acid, Vaseline, Mugwort Extract and Glycerin) which
Protects skin against signs of ageing and visibly reduces appearance of lines and wrinkles.
92%* of women agreed that this line minimised visible ageing signs in 14 days.
Contains Vital Act Complex (a combination of Tranexamic Acid, Extracts of Chestnut Rose Fruit, Onosis Spinosa Root, Starfruit Leaf, Yoshino Cherry Leaf and Glycerin) which
Hydrates and improves appearance of dark spots and skin dullness while reducing melanin production.
94%* of women agreed that this line brightened skin and improved the look of dark spots and skin dullness in 14 days.
Contains Brightening Complex (a combination of m-Tranexamic Acid, Extracts of Hawthorn, Great Burnet Root, White Dead-Nettle, Trimethylglycine, Sodium Hyaluronate and Glycerin) which
